This book is fresh air in case we want to better understand the start-up world. Eric Ries quickly moves away from stereotypes such as “to start a valuable business you need to be a genius with a groundbreaking idea” and instead provides us with priceless method to create successful businesses.

Remembering that the goal of a startup is to figure out the right thing to build which the customer will to pay for, we have to make our project gravitate around these three moves: learn, build and measure in a feedback loop process.

Basically the building block of his teaching is:

The only way to win is to learn faster than anyone else.

Running a business is in this case seen as running an experiment, we need to formulate hypotheses, collect data and check if it validate or not our starting assumptions. What is also interesting is that basically this methods prioritize learning on anything else and suggest to cut away everything which don’t generate any knowledge. Moreover a change of strategy or pivot is not seen as a failure but instead an agile adaptation to which the business has to undergo if it does not want to perish.

In case you already read it and you just need a refresh, or in case today is your lazy day and you dont want to start the reading, here a really well made summary :)